What is an example of paid + earned media?

What is an example of paid + earned media?

• A. A gaming influencer is paid to post their new PS4
• B. A company receiving positive feedback on social media
• C. A business posting testimonials on their website
• D. A consumer sharing a blog post from a brand

Answer: (A)

Paid + earned media refers to a combination of promotional efforts where a company invests in paid advertising and simultaneously benefits from organic or free publicity through earned media. In this context, the correct answer exemplifies a scenario where a company engages an influencer through a paid arrangement to promote a product, which may lead to additional organic interest or conversation around that product. When an influencer is compensated to create and share content about the PS4, not only does the company get immediate visibility through paid promotion, but it can also generate buzz or conversations among the influencer’s audience, leading to organic discussions about the product—this is the essence of leveraging both paid and earned media together. The other options represent forms of media engagement, but they do not illustrate the combination of paid and earned media effectively. Receiving positive feedback on social media is purely earned media, as is a consumer sharing a blog post. Posting testimonials on a website is a form of owned media, which also does not fit the criteria of combining paid and earned efforts.

Paid + earned media refers to a combination of promotional efforts where a company invests in paid advertising and simultaneously benefits from organic or free publicity through earned media. In this context, the correct answer exemplifies a scenario where a company engages an influencer through a paid arrangement to promote a product, which may lead to additional organic interest or conversation around that product.

When an influencer is compensated to create and share content about the PS4, not only does the company get immediate visibility through paid promotion, but it can also generate buzz or conversations among the influencer’s audience, leading to organic discussions about the product—this is the essence of leveraging both paid and earned media together.

The other options represent forms of media engagement, but they do not illustrate the combination of paid and earned media effectively. Receiving positive feedback on social media is purely earned media, as is a consumer sharing a blog post. Posting testimonials on a website is a form of owned media, which also does not fit the criteria of combining paid and earned efforts.